Privacy Notice

1. Introduction

The purpose of this privacy notice ("Notice") is to inform you of how Kawasaki Motors, Ltd. (“we” or its derivative forms), the operator of “ RIDEOLOGY THE APP Kawasaki SPIN” (“App”), will process your personal data as a data controller in connection with the App related services (“App Services”), and to inform you (“you” or its derivative forms) about the measures and processes we have put in place to ensure the adequate protection of your personal data.

This Notice does not form any contractual relationship between you and us, and we may amend it from time to time.

The Sections from 1 to 10 are relevant to all users. The Sections from 11 to 17 are relevant to users residing in certain jurisdictions.

2. Personal data we collect about you

In addition to collecting your personal data directly from you or your vehicle, we may also collect it from our group companies or dealers.

Category of Personal DataExamples of Personal Data
Basic User Profile & Identifiers
  • User ID (automatically assigned by us)
  • Gender
  • Birth year and month
  • Riding start year
  • Country (geographical area, time zone)
  • Place of residence (state, prefecture (excluding city, street, postal code))
Detailed User Profile
  • User image/icon (photo)
  • Account name
Basic Vehicle Profile
  • Vehicle ID (automatically assigned by us)
  • Motorcycle model name
  • Model year
  • Displacement
  • Type and/or category
  • VIN (Vehicle Identification Number)
Detailed Vehicle Profile
  • Vehicle nickname
  • Icon
Riding Log
  • Date, time, duration, and distance of ride
  • Odometer reading
  • Real time geolocation logging data
  • Vehicle log data
Maintenance History
  • Maintenance details
  • Odometer reading
  • Location and date of maintenance
  • User-submitted comments (free-form text entries)
Other Geolocation
  • Geolocation for user's last App use
  • Geolocation for user's last App connection with a vehicle
  • Other user's located nearby
System Information Other information (such as device model, operation system version number and the App version number) necessary to use the App functions.

This category includes information necessary for user authentication and Google Map, and other communication logs with our servers.
Information from In-App Contact Form or from Users
  • User requests and claims submitted via the in-App form
  • User ID
  • User-submitted comments (free-form text entries)
  • Country
  • Operating system information
  • Device model
  • Bike model
  • Bike year
  • App version
  • App name

3. How we use personal data

We will only process your personal data for specific, explicit and legitimate purposes. We will not process your personal data for any purposes other than those disclosed when we collected the personal data, unless the new purpose is compatible with the original one. In the absence of compatibility, the process of personal data for further purposes is subject to your prior explicit consent.

We connect the App with the Kawasaki APP “Kawasaki SPIN”. With this connection, you can operate the App while riding. For more information on the handling of your personal data, please refer to the privacy policy of “the Kawasaki SPIN”.

The following table explains the purposes for which we process your personal data and categories of processed data:

Purpose of ProcessingCategories of Processed Data
Provision of services Personal Data necessary for the provision of services
Managing your complaints, and/or requests, and/or providing support All data (to the extent necessary)
Improving or maintaining the App Services, or fixing bugs All data (to the extent necessary)
Promoting motorsports activities and Commercial purposes involving the presentation of vehicle related goods and services that we provide
  • Basic user profile
  • Basic vehicle profile
  • Riding log
Ensuring the quality of our vehicle-related products and services and developing new products and services
  • Basic user profile
  • Basic vehicle profile
  • Riding log
  • Maintenance information
Disclosure to recipients as noted in Section 5 Personal data necessary for provision, which depends on the recipient
Complying with any provisions in any applicable laws and regulations or following any governmental notification and/or guidelines All data (to the extent necessary)
Establishing or preserving a legal claim or defense All data (to the extent necessary)

4. International transfers of personal data

Because of the international nature of our business, we may need to transfer your personal data within our group companies, and to third parties as noted in Section 5 below, in connection with the purposes set out in this Notice. The storage as well as the processing of your personal data as described above may require that your personal data are ultimately transferred/transmitted to, and/or stored at, a destination outside of your country of residence.

We may transfer your personal data to a third country. In such case, we will take appropriate measures such as obligating the third party to conduct appropriate security management through a data protection agreement.

5. When we may disclose your personal data

We do not and will not sell, share or trade your personal data. We will only disclose your personal data to the following recipients:

  1. Our group companies, with the purpose of improving or maintaining the App Services, or fixing bugs.
  2. Third parties who process your personal data on our behalf (such as our system providers including cloud providers). These parties act as out data processors and we subscribe with them the corresponding data processing agreement in order to ensure the adequate protection of your personal data.
  3. Third parties who provide authentication or map service for the App (such as Google or Apple). This communication is carried out to provide you with the App Services you have requested based on the fulfillment of the user contract entered into with you.
  4. Any third party to whom we assign or novate any of our rights or obligations. This communication is to ensure the maintenance of the App Services requested by you by using the App based on the fulfillment of the user contract entered into with you.
  5. Any prospective buyer in the event we sell any part of our business or assets. The legal basis for this communication is our legitimate interest in conducting corporate operations such as merges, splits, structural changes, sales of activity of branches, etc.
  6. Any government, regulatory agency, enforcement or exchange body or court where we are required to do so by applicable law or regulation or at their request. The legal basis for this communication would be the compliance with our legal obligations.

6. How we protect your personal data

We are committed to safeguarding and protecting your personal data and will implement and maintain appropriate technical and organizational measures to ensure a level of security appropriate to protect your personal data from accidental or unauthorized destruction, loss, alteration, disclosure or access.

7. Your rights in relation to your personal data

  1. If you wish to request any of the items below, we will first verify that the request is actually being made by or on behalf of you, and upon verification, we will respond to the request in accordance with applicable laws:
    1. notification of the purpose of use of the personal data;
    2. disclosure to the principal of the relevant personal data that enable identification of you;
    3. correction or deletion of, or addition to, the relevant personal data that enable identification of you; or
    4. discontinuation of use, erasure or discontinuation of the provision to third parties of the relevant personal data.

    You can make a request regarding the above by contacting us as set out in Section 10 below.

  2. In any of the situations listed above, we may request that you prove your identity by providing us with a copy of a valid means of identification in order for us to comply with our security obligations and to prevent unauthorized disclosure of data.

8. Retention of your personal data

We will retain your personal data as long as we need it for the purposes for which they were collected or otherwise processed, or, our legitimate interest in accordance with applicable law, or performing the App Services at your request, or meeting a legal requirement. At the end of the retention period, we will take steps to delete your personal data or hold it in a form that no longer identifies you.

9. Update to this Notice

We may change or update parts of this Notice in order to maintain our compliance with applicable laws and regulations or following an update to our internal practices. We will do this by updating this Notice in our App. You will not necessarily be directly notified of such change. Therefore, please make a request as set out in Section 10 below if you want to be fully aware of any changes or updates.

10. How you can contact us

For questions about this Notice or our processing of your personal data or if you wish to make a request regarding your personal data, please contact us using the details set out below:

  1. Kawasaki Motors, Ltd.
  2. 1-1, Kawasaki-cho, Akashi, Hyogo, 673-8666, Japan
  3. E-mail: sh.kmc_rideology-spin@global.Kawasaki.com,

11. Information for European Economic Area and United Kingdom residents

If European Economic Area or United Kingdom residents use the App, the following additional data protection information applies:

In reference to

  1. Section 3: In connection with the use of the App Services we request personal data from you, such as your name, nickname or location and, if necessary, further personal information. Without this information, we may not be able to provide you with the requested App Services or answer any inquiries you may have. In the following, we provide you with an overview of the related processing operations and legal bases therefor in connection with your respective personal data:

    1. Using the App
    2. Registration process

      In order to use the App Services you can register via single sign-on login by using your already existing Google or Apple account information. We use the single sign-on login to authenticate potential users via the service as natural persons and to be able to determine the identity of the users. In the context of authentication, only data is transmitted that ensures that the user is actually (i) someone who uses the App and (ii) a natural person and not, for example, a "bot." The third-party services have no access to any information about your user behavior or profile data. You sign on using the Google or Apple log-in. Google or Apple will authenticate you by sending a token to us, identifying you as the user. During this authentication process, Google or Apple may store cookies or other similar technology in your browser or the app's embedded browser. For more details, please visit Google's or Apple's website. The legal basis for this data processing is Article 6 (1) p. 1 lit. b) of the General Data Protection Regulation (“GDPR”), because the authentication function is required for the fulfillment of the contract concluded or to be concluded between us.

      Provision of Services

      We process your data (e.g. User ID, Account Name, Location) to enable the performance of the App Services, including the:

        • recording and provision of riding logs, and
        • provision of information on the location where you last used the App or last connected to your vehicle.

      The legal basis for this data processing is Article 6 (1) p. 1 lit. b) GDPR, because it is necessary to fulfill the user contract with you.

      Location Tracking

      We use the map service Google Maps via an API. The provider is Google LLC, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA. Particularly, we use Google Maps to enable the displaying of your riding log and tracked location. With Google Maps, we can show you your location or the location of your vehicle and, thus, adapt our service to your needs and provide you a better user experience. We connect the App with Google Maps. We do not share any User profile data with Google. We have no influence on this data transmission. More information on the handling of user data can be found in Google's privacy policy:

      https://policies.google.com/privacy?hl=en

      The legal basis for this processing of your data is our legitimate interest according to Article 6 (1) p. 1 lit. f) GDPR in order to provide our App Services to you and to make the use of the App a very special experience for you.

      User Rankings

      We use your data (e.g. Icon, Nickname of your account) to create and publish different kinds of User Rankings such as weekly, monthly and/or annual distance based on your riding log. However, there will only be a limited number of Users listed in those User Rankings. The legal basis for this processing of your data is our legitimate interest according to Article 6 (1) p. 1 lit. f) GDPR. We include this function into our App to provide you a special service and user experience in connection with other users. We do not share your data directly with other users.

      Connecting with other Users (“Share-Function”)

      To allow you to connect with other users and to share with them your riding log as well as your location, we may use the information you provide to use the App Services as well as GPS data. As the default setting of the Share-Function is “off,” you must first explicitly activate the use of the Share-Function in the settings of the App. This data processing is based on our legitimate interest according to Article 6 (1) p. 1 lit. f) GDPR to fulfill your wish to connect with other users and to provide you with a better user experience.

      User Support

      If you contact us by using the contact form, your personal data will be stored and processed by us. Such personal data is usually your User ID and your country, as well as the information you have otherwise provided. Such personal data is stored and used for the purpose of responding to your requests or for contacting you or the associated technical administration. Your personal data is not passed on to third parties without your consent. The legal basis for this data processing is Article 6 (1) p. 1 lit. b) GDPR, insofar as it is used to carry out your request and to reply to you to answer your inquiries, as well as Article 6 (1) p. 1 lit. f) GDPR, as the processing of these requests is in the interest of both you and us.

    3. Business-related context
    4. Performance

      We process your data listed in Section 2.1, such as Basic User Profile & Identifiers and riding log to improve and to maintain the App Services or to fix bugs. The legal basis for this data processing is Article 6 (1) p. 1 lit. f) GDPR, insofar as the these processing activities are in our and your legitimate interest to ensure the stability and security of the App.

      Advertising

      We process your data to promote motorsports activities and for commercial purposes, such as the presentation of our goods and services. We only use data in an anonymized or aggregated format. You will not be able to be identified within this group. We do not use your profile information in order to provide personalized ads customized to your individual use of the App. Therefore, the promotion of our products and services is based on our legitimate interest under Article 6 (1) p. 1 lit. f) GDPR.

      Research and Development

      We process your data to ensure the overall quality of the App and to develop new products and services. We only use data in an anonymized or aggregated format, i.e. to gather groups of users of a certain age or region to analyze differences in their riding history and vehicle usage, and their use of the App, as well as their experiences and issues. This information helps us to maintain the stability of the App, update certain features or develop new/better products, including vehicles and services. We will not be able to identify you within this group. We do not use your profile information in order to individually track your use of the App. The legal basis for this data processing is our legitimate interest under Article 6 (1) p. 1 lit. f) GDPR in facilitating the research and development of our services and in constantly making our vehicles and vehicle-related services safer and better for you.

  2. Section 4: Depending on the way your personal data is processed, it may also be transferred outside the EU/EEA or United Kingdom. In these cases, we ensure that an adequate level of data protection exists before transferring your personal data. This means that via EU or United Kingdom standard contractual clauses or an adequacy decision, a level of data protection is achieved that is comparable to the standards within the EU or United Kingdom.

  3. Section 7: You have the following data protection rights, depending on the circumstances of the specific case:
  4. In addition, you have the right to object to the processing of your personal data at any time:

    You may (i) exercise the above rights or (ii) ask questions or (iii) lodge a complaint against the processing of your personal data carried out by us by contacting us as indicated in Section 10 above.

12. Information and Notice for California Residents

This Section 12 (the “California Notice”) covers our collection, use, disclosure, and sale of California consumers' “Personal Information” (“PI”) as defined by the California Consumer Privacy Act (together with related amendments and regulations, the “CCPA”). This California Notice also explains the rights California consumers have under the CCPA, as well as other notices to Californians required by other laws. The description of our data practices in Section 2 and Section 3 of this Notice covers the prior calendar year and will be updated annually. Our current practices may change and will be updated in this Notice. If our practices materially change, we will provide appropriate pre-collection notices, which may include reference to this Notice or other applicable privacy policies and notices.

Subject to restrictions and obligations of the CCPA, our service providers may also use your PI for some or all of the business purposes identified in this Notice as well as those disclosures noted in Section 5. Our service providers may themselves engage services providers or subcontractors to enable them to perform services for us. That subcontracting is, for purposes of clarity, an additional business purpose for which we are providing you with this Notice.

CCPA Do Not Sell

  1. Within the past twelve (12) months, we did not “sell” PI, and we will not sell your PI collected by us during a period in which we did not offer you the opportunity to opt out of the sale, unless we first obtain your affirmative consent to do so.
  2. We may disclose your PI for the following purposes, which are not sales: (i) if you direct us to share PI; (ii) to comply with your requests under the CCPA; (iii) disclosures among our group companies; (iv) as part of a merger or asset sale; and (v) as otherwise required or permitted by applicable laws.

Consistent with the CCPA and our interest in the security of your PI, in response to a CCPA rights request from you, even if we are in possession of the following, we will not deliver to you a Social Security number; driver's license number or other government-issued ID number; financial account number; any health or medical identification number; an account password; security questions or answers in response to your security questions; or unique biometric data generated from measurements or technical analysis of human characteristics. However, you may be able to access some of this information yourself through your account if available and if you have an active account with us.

CCPA Right-to-Know Categories Request

You have the right to send us a request, no more than twice in a twelve (12)-month period, for any of the following for the period that is twelve (12) months prior to the request date:

  1. The categories of PI we have collected about you.
  2. The categories of sources from which we collected your PI.
  3. The business or commercial purposes for our collecting your PI.
  4. The categories of third parties to whom we have disclosed your PI.
  5. A list of the categories of PI disclosed for a business purpose in the prior twelve (12) months and, for each, the categories of recipients, or that no disclosure occurred.
  6. A list of the categories of PI sold about you in the prior twelve (12) months and, for each, the categories of recipients, or that no sale occurred.

CCPA Specific Pieces of PI Request

You have the right to make or obtain a transportable copy, no more than twice in a twelve (12)-month period, of your PI that we have collected in the period that is twelve (12) months prior to the request date and are maintaining.

CCPA Deletion Request

You may request that we delete your PI that we have collected directly from you and are maintaining. However, we may have a basis for retention of your PI under the CCPA. Our retention rights include (i) to complete transactions and services you have requested or that are reasonably anticipated; (ii) for security purposes; and (iii) for legitimate internal business purposes, including to maintain business records, to comply with law, to exercise or defend legal claims, and to cooperate with law enforcement. Note also that we are not required to delete your PI that we did not collect directly from you.

Making CCPA Requests

To make a CCPA request, you or an Authorized Agent (as indicated below) may call us at (855) 976-2844, email us here, or write us at Kawasaki Motors, Ltd. 1-1, Kawasaki-cho, Akashi, Hyogo, 673-8666, Japan (Attn: CCPA Request).

Authorized Agent Request

As permitted by the CCPA, any request submitted to us is subject to an identification and verification process, and confirmation of the agent's authority, which may include attestation under penalty of perjury. Absent a power of attorney, we will also require the consumer to verify his or her own identity. We may verify identity based on matching information you provided with data we have maintained on you in our systems. This data could include email address, mailing address, or phone number.

Third-Party Marketing and Other California Privacy Rights

Shine the Light

We provide California residents with the option to opt in to sharing of “personal information,” as defined by California's “Shine the Light” law, with third parties, other than our affiliates, for such third parties' own direct marketing purposes. California residents may prospectively withdraw that consent, and/or request information about our compliance with the Shine the Light law, and obtain a disclosure of third parties we have shared information with in accordance with the law for those companies direct marketing purposes and the categories of information shared. To obtain such information, email us here, or contact us by mail at Kawasaki Motors, Ltd. 1-1, Kawasaki-cho, Akashi, Hyogo, 673-8666, Japan (Attn: California Privacy Rights Request). Requests must include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per customer each year, and we are not required to respond to requests made by means other than through the provided email address or postal address. As these rights and your CCPA rights are not the same and exist under different laws, you must exercise your rights under each law separately.

California Minors

The App is intended for a general audience and not directed to children less than thirteen (13) years of age.

13. Nevada Residents

Nevada law allows customers to “opt out” of the sale of certain personal information, called “covered information.” We do not sell covered information as defined in the law, and we have no plans to change that practice. If you want to be notified if we do change that practice, you may email us here and provide your name, Nevada resident address, and email address. We will contact you if there are any changes, and you can complete your opt out at that time. If your contact information changes at any point, contact us in the same manner to update your contact information. We may share your data as explained in this Notice for different purposes, such as to make your experience and our App Services better, and those activities are separate from your opt-out request.

14. United Kingdom Residents

If United Kingdom residents use the App, the following additional applies in addition to the information for European Economic Area and United Kingdom residents under Section 11 above:

United Kingdom Children

The App is intended for a general audience and not directed to children less than eighteen (18) years of age.

15. Netherlands Residents

If Netherlands residents use the App, the following additional applies in addition to the information for European Economic Area and United Kingdom residents under Section 11 above:

In deviation from Section 4: Depending on the way your personal data is processed, it may also be transferred outside the EU/EEA. In these cases, we ensure that an adequate level of data protection exists before transferring your personal data. This means that via EU standard contractual clauses or an adequacy decision, a level of data protection is achieved that is comparable to the standards within the EU.

16. French Residents

If you are a resident of France, in addition to the data protection rights presented in Section 7 and 11.3 of this Notice, you also have right to provide us instructions concerning your personal data and how they should be kept, deleted and communicated after your death.

17. Spanish Residents

If Spanish residents use the App, the following additional data protection information apply:

In reference to

  1. Section 7: Insofar as we process your personal data for the pursuit of our legitimate interests and there are grounds based on your particular situation. Users have the right to request information about the balancing test carried out by us in order to assess the validity of such legal basis.
  2. Section 8: At the end of the retention period, we would store your data, duly blocked, during the prescription periods of the legal obligations we are subject to and the potential liabilities that might arise from the processing of your personal data. Afterwards, we will take steps to delete your personal data or hold it in a form that no longer identifies you.

Last updated: March 4, 2025